Why Control Matters

Psychologists have long understood that people crave autonomy. When individuals feel in control of their environment, they experience:

• Less stress

• More satisfaction

• A greater sense of trust in the process

In the context of retail and food service, giving customers more control over their ordering experience directly improves how they feel about your brand.

How Self-Order Kiosks Empower Customers

Self-order kiosks are designed to hand that control back to the customer. Instead of rushing through an order at the counter or worrying about holding up the line, customers can take their time to:

• Explore the full menu

• Customize their meals exactly how they want them

• Add extras, upgrades, and modifiers with no pressure

The result? A better experience, fewer order errors, and greater satisfaction.

More Control = Higher Sales

Here’s the kicker: when customers feel empowered, they also tend to spend more.

Self-order kiosks subtly encourage:

• Upsells through smart prompts

• Cross-sells by highlighting complementary items

• Experimentation with new or premium menu items

And because the process is led by the customer, they feel good about it—not sold to.

Building Loyalty Through Autonomy

Control builds confidence and trust. When people know they can get exactly what they want without compromise, they’re more likely to:

• Return more often

• Order more confidently

• Recommend your brand to others

In other words, a kiosk designed to empower isn’t just boosting sales it’s building long-term loyalty.

Ready to Empower Your Customers?
Eflyn’s self-order kiosks are built with psychological insights like this in mind—creating intuitive, satisfying experiences that customers love.

Book a demo now and discover how to grow your business by putting power in your customers’ hands.